About LUCRE

Meet the dynamic force of beats and business, Daniel Stevens, a.k.a. LUCRE – a DJ, artist, producer, and a globally triumphant entrepreneur. Originating from the vibrant city of Chicago, he not only holds a degree in Economics from Northern Illinois University but also founded the wildly successful gym and lifestyle brand, Premier Fitness. Imagine a fitness haven fused with nightclub vibes – that was Daniel's groundbreaking concept.

In a twist of fate, Premier Fitness found new ownership in July 2020, freeing Daniel to immerse himself fully in his musical odyssey. Stepping into the realm of techno and house music, LUCRE embarked on a sonic adventure. What started with mix creations swiftly evolved into original productions, earning him acclaim from the likes of Nicole Moudaber. "Unicorn" made waves on her 450th episode of the award-winning radio show, In the MOOD.

LUCRE's sonic realm is a fusion of hard-hitting beats with a melodic trademark, reflecting his unique creativity shaped by passions and an ahead-of-the-game lifestyle. Beyond the music, his artist lifestyle vlogs have garnered nearly a million views, offering a glimpse into his world.

From playing at Rammstein's official concert afterparty to the iconic Sapphire Pool Party in Las Vegas, LUCRE is an artist on the move globally, armed with drive, talent, and unwavering determination. Keep an eye on the horizon because LUCRE is destined for the pinnacle of electronic music.